My reaction timeline
First was WOAH....mainly from the creepy music that made me think I was going to die from a nuclear bomb. Then for the fact that even thought this is at least six years old it is far better than what most animations tend to try to be. Meaning I thought the fluidness of the animation is great and it goes with the creepiness of the music.
Second was WHAT THE HELL?!...Just for the fact that these people are killing a guy because he's not smiling. Now I'm sure there could be a billion ways this can be taken but when I first watched this I was surprised that they go straight to killing the guy. Now this also makes this thing great since it's pretty much like "Obey/Conform or DIE!!!" with an evil laugh to go with it.
Third was COME ON! SMILE FOR THE CAMERA! PLEASE!... Why do I feel so attached to a rectangle with a face. I guess it's because I am as confused of why they want him to smile as he appears to be. I'm attached to a stick figure WHAT THE HELL!?!....YOU'RE TOO GOOD AT THIS!
Fourth was YAY!...I was so happy when he was smiling because I thought he was going to make it.
Fifth was DAMNIT NOOOOOO!!!....I just wanted to cry when he saw his blood and he began to freak out. This is why people say don't look down I guess.
Sixth was WHY?! WHY HIM?! WHAT DID HE DO?!... I'm upset because a box dies, why? I still can't figure this out.
Seventh was WHAT?!?!?!?!!?... Robots....Crazy smiling robots....Oh my gosh.... I really don't know what to say at this part besides WHAT?!
Eight and final reaction was WTF!!!!!!!!... really I have no idea what the hell was going on at the end. Robot Orgy??? This has thrown me off more than the fact that their robots killing Non-smiling people. You have successfully thrown me off my chair in confusion and hilarity at the same time.
All this is one of the weirdest/creepiest/most emotion gripping/twisted/and greatest videos ever. Animation is fascinating even for it's age, music fits perfectly giving you a creeped out feel and uncertainty that the protagonist is feeling. Concept...just wow... What I can gather it's about how society is, everyone conforms to the same thing (in this case smiling) and those who don't should die/leave/be abused/ insert what ever else you can think of. Story...for having absolutely no dialog beside SMILE, this is gripping, tragic, and crazy. You feel the confusion the dying guy feels, "Why are they doing this? Why make him smile? What the hell is going on?", then you get thrown on your ass when the robots start an orgy. Course if you think about it, it does make since, people who conform are pretty much robots with no thought for themselves...and they do the weirdest things just because something (because of the conforming) triggers it.
This video is addicting for it's originality, at least with execution, and complete unpredictability. I love it, and I want more.